Hallmark Drama Graphics Package | 2020

Concept + Style Frames + Collaboration + Style Guide + Tookit Rollout

Context

I was part of a collaborative team to develop a cinematic graphics package for Crown Media’s newest channel Hallmark Drama.

Creative Development

Story Book

Misty Copper

Motion Tests

Using the Misty Copper look, I worked on using particles to create some dramatic movement as it pushes onto the screen and abruptly ends in slow motion.

Final package

From there, with the help of a design agency, we were able to flush out a colorful package that helped differentiate Hallmark Drama from it’s sister channels.

As we developed the package we separated it into three tiers to prioritize which content was higher in the marketing push

Sizzle